Wal-Mart Wine
Bentonville, Ark (AP) Some Wal-Mart customers
will soon be able to sample a new discount item; Wal-Mart’s own brand of
wine. The world’s largest retail chain is teaming up with E & J Gallo
Winery of Modesto, Calif., to produce the spirits at an affordable price,
in the $2-$5 range. While wine connoisseurs may not be inclined to throw a
bottle of Wal-Mart wine into their shopping carts, there is a market for
cheap wine, says Kathy Micken, Professor of Marketing at Roger
Williams University in Bristol, RI.
She said, ‘The right name is important.
So, here we go: the top 12 suggested names for Wal-Mart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart ‘Merde du Pays’ (shit of the country)
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can’t Believe It’s Not Vinegar!
2. World Championship Riesling
And the number 1 name from Wal-Mart Wine…
1. Nasti Spumante
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